Burton 2010 U.S. Snowboarding Team Olympic Uniform

Awesome.

Burton has unveiled the official uniform for the U.S. Snowboarding Team at the Vancouver 2010 Olympics – and it’s denim and plaid!

“The inspiration behind the U.S. Snowboarding Team outerwear for the 2010 Olympics is classic Americana,” says Greg Dacyshyn, Senior Vice President of Creative at Burton. “Although we are creating a uniform, our first objective is to express the individuality of snowboarding.  As such, we are taking vintage American looks and interpreting them in a very unique and unexpected fashion. Finally, we will ensure that all of the highest technical attributes are maintained in the pieces, so that performance and function are not jeopardized.  The result will be a progressive and fresh look that challenges the former conservatism of the Olympics.”

Burton builds on its long-standing relationship with W. L. Gore & Associates by partnering with the company and leveraging the performance benefits of GORE-TEX® fabric, the official fabric of the 2010 U.S. Snowboarding Team’s Olympic outerwear.

Continuing reading for a closer look at the Burton 2010 U.S. Snowboarding Team Olympic Uniform.

via Burton 2010 U.S. Snowboarding Team Olympic Uniform | Highsnobiety.com.

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7 responses

  1. nick

    for the u.s. olympic snowboard team uniforms…. are the pants jeans or are they a snowboard pant with a print overtop making them look like jeans…

    February 16, 2010 at 04:36

  2. megan

    i was wondering the same thing

    February 17, 2010 at 00:51

  3. Marie

    This look will sweep the slopes, guaranteed. I love it!

    February 21, 2010 at 16:35

  4. maddie

    hi im maddie and i love these outfits so much and i was just wondering if you can buy these outfits i love them so much?

    February 22, 2010 at 20:38

  5. maddie, the outfits are readily availabe at your op shop (thrift store) right now.
    Styles and sizes vary but the look is genuine.
    All the outfits have been “pre-tested” to ensure the customer perfect “wearabilty”
    Unfortunately Burton has been innondated by requests and can’t guarantee that the “genuine” product will be available at all stores 🙂
    Substitutes brands will give you that enhanced “individual look”

    March 3, 2010 at 04:24

  6. Thanks, I have more information in this blog .

    April 8, 2010 at 16:19

  7. Thank you very much for your article.

    May 3, 2010 at 19:22

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