DORODESIGN LIKES: Converse – Spring/Summer 2013 – Greater China press preview

In addition to the Jordan Brand “Dare To Fly” event yesterday, Nike and its CONVERSE division organized a separate press/media event half way across the globe. Hidden within an alleyway eatery in Shanghai was the CONVERSE Spring/Summer 2013 Collection Preview for the Great China market. And while the venue was more subdued than Jordan Brand’s, the collection was anything but. With initiative like CONVERSE First String as the brand’s foundation, the “Chevron & Star” brand was able to add more silhouettes in the upcoming collection. This includes CONVERSE’s own version of Engineered Mesh and washed leather construct. Another was the continuation of the CONVERSE ♥ Marimekko collaboration, with even brighter and bolder patterns, and the addition of a reptilian design collection, in reference to the upcoming Chinese New Year. But for a more complete view of the product line, you might have to wait till next year

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