Posts tagged “cardesign

DORODESIGN Likes: Land Rover Discovery Vision Concept

Land Rover revealed its Discovery Vision Concept SUV in New York. It is a vision of Land Rover’s future family of Discovery vehicles, the first model of which is due in 2015. The concept car previews dynamic new design language and an array of innovative versatility and capability features, while also showcasing pioneering technologies from Jaguar Land Rover’s advanced research division.

The Discovery Vision Concept was unveiled alongside a scale model of the Virgin Galactic spacecraft at a spectacular event aboard the USS Intrepid – a sea, air and space experience centre – in Manhattan, a day ahead of the opening of the New York Auto Show 2014.

With the Discovery poised to transition from a single model to a new family of vehicles which will redefine the leisure SUV category, the Discovery Vision Concept offers an exciting preview of Land Rover’s vision for the range, and the modern, premium design language of future models.

Phil Popham, Group Marketing Director, Jaguar Land Rover, said: “We announced at the Geneva Motor Show in March that the Discovery family is set to evolve. And it is apt that in the 25th anniversary year of the original Discovery that we preview how this evolution will take us forward into a daring new era. The Discovery Vision Concept gives us the first stunning glimpse into this hugely exciting future.”

Designed for the future

The Discovery Vision Concept alludes to its unique lineage with design elements such as the stepped roof and alpine lights. Far greater attention than ever before has been given to creating relevant versatility combined with compelling design. This is a radical and sharply focused approach to embodying Land Rover’s vision of the ultimate leisure SUV.


DORODESIGN LIKES: Cadillac ELR designer speaks, says it’s a car “for everybody”

Tim Kozub: Delivering Dramatic Design

Tim Kozub: Delivering Dramatic Design

The 2014 Cadillac ELR plug-in hybrid got a lot of buzz at the Detroit Auto Show, and was awarded the Eyes on Design honor as Best Production Vehicle. It’s taken four years for the original concept car – the 2009 Converj based on the Chevrolet Volt powertrain – to make the next step forward.

cadillac-elr
Tim Kozub, Cadillac exterior design manager, said the design team used the Converj as a sketch to create the ELR. He thinks that proportion was everything in the design – the car is low and wide, and has 20-inch wheels which are pushed to the corners. “It just plants itself so beautifully,” he says.

Performance is amped up in the ELR because it’s a Cadillac, he said. It has the looks of a hot, exotic sports car with great attention to detail. That includes headlights made with crystal cubes surrounded by chrome, all LED and very high tech. “Everybody wants this hot car, this hot image coupe, to sit in their driveway, to step out of it at a restaurant,” he says.

We’ve got more of GM’s marketing videos for the ELR, emphasizing a few themes, like animated phasing between sleek Cadillac body style and an inner skeletal frame showing off the technology.


DORODESIGN Likes: Auto® 2012 Automotive Design Conference

Daniel Tomicic and Tina Markovic are the people who made possible Auto®, the automotive design conference in Zagreb, Croatia. The think-tank of future personal mobility and a meeting point between Western and Eastern European automotive designers. The largest automotive design conference in Europe since 2009, once again gathers in Zagreb some of the world most renowned designers.  This mass orientated event mission is to promote automotive design.

For a weekend in Zagreb you could meet top car designers – from Peter Stevens, designer of mythical McLaren F1, to Carlo Gaino, designer of bizarre Lancia ECV 2. This mass orientated event mission is to promote automotive design. Auto® was packed with various happenings.

Panel discussion gathered around question how to define supercar today when their performance is matched by ordinary cars. Can EV be supercar was questioned in lectures by Chris Longmore, designer of Lightning GT and Adriano Mudri, designer of Rimac Concept_One. Our friend Alessio Minchella, Fiat Designer and lecturer at IED Torino gave an inside glimpse on car designers perspective of world and sources of their inspiration.  Elena Ristancevska spoke on future trends in colour and trim.

Volvo organised design workshop for V40 exterior stickers that should underline Volvo brand values. Visitors could get their hands dirty in clay modelling workshop by Custom Creations under Dario Dropucic guidance. Three models were mad upon projects submitted to Design Challenge.

We would like to thank  Alessio Minchella for the passion he transfert to us after the design conference. Is such a big pleasure to see our friend part of this event. Bravo!
Daniele Madia as DANIPHOTODESIGN  is the official photographer of the event, thank you for the cool pics!