All images courtesy of Sibling
‘Walking shelter’ is a mobile habitat that pops out of a pair of sneakers. Conceived by design collective Sibling, the sneakers accommodate a fully-functioning tent, stored compactly in integrated, netted pockets within the sides of the shoe. The shelter expands out from the back of the footwear and fits around the human body, forming a billowing capsule that encloses the user in tented material. The adapted habitat relies on the human frame as a supporting structure, an alternative to nomadic or urban living.
NIKE: free flyknit running shoes
all images courtesy NIKE
This week in Oregon has taken place the 2013 NIKE innovation summit, as the brand unveiled the new NIKE free flyknit running shoes. The NIKE free flyknit will be available globally from august 1st, we have just preordered it now!
Sean McDowell, creative director of NIKE running, tell more about the new shoe:
Please could you explain the concept behind free flyknit?
NIKE free flyknit is an expression of natural performance principles, combining a supportive, sock-like upper and a flexible midsole and outsole that move with the body. The compression fit brings the foot closer to the sole for better lockdown and propulsion.
This shoe is about enhancing what nature gave us – humans were ‘designed’ to run on soft terrain but now most running is done on hard surfaces, this shoe feels so light and so well cushioned it’s as close to running in a sock as you can get – so to your mind your feet feel ‘free’ – but it also provides all the support you need.
How does this shoe follow on from your recent innovations in running shoes?
SM: It’s another example of a continuing trend in running – where the equipment be it shoes or apparel are moving with the body. We used to put more things on shoes to give you support and stability and now we are freeing things up. New materials like flyknit and flywire allow us to strip away anything that’s unnecessary and keep the shoe simple in terms of the number of parts.’
How long does the design process take?
SM: There is a research period where we meet with athletes and review what they think of our existing footwear – we listen to what they tell us and study how they perform using our equipment. From this feedback and observations we get to work. Then there is about an eighteen-month period before the shoe goes to market. With this product we had time to take a look at the success of the previous free range and the support offered by flyknit and really develop something that raises the bar. We went through fifteen final iterations of this shoe before we settled on this design.
Flyknit details – men’s
NIKE flyknit upper
A new, more compressive NIKE flyknit construction in the shoe upper secures the runner’s foot to the shoe platform. The unique zoned performance mapping pattern of the NIKE flyknit upper is derived from insights on how pressure is exerted on the top of the foot. NIKE sport research lab scientists employed pressure-mapping technology to locate stress areas, and designers used the data to inform the new upper. Zones on the top of the foot have engineered stretch built to enable natural flex, while a tighter weave at the perimeter stabilizes the forefoot and heel. Additionally, elasticized construction fits securely around the ankle for a comfortable, secure fit. By knitting a one-piece upper, NIKE flyknit construction reduces NIKE’s typical upper waste by an average of 88 percent.
NIKE free platform
The advanced NIKE flyknit upper sits atop a NIKE free+ 5.0 midsole, which lies in the middle of the NIKE free spectrum, providing mid-range cushioning. (On a scale or 1-10, 1 is akin to running barefoot and 10 is comparable to a traditional running shoe.) The articulated NIKE free sole is flexible and moves naturally with the foot. Diagonal hot-knifed sipes (strategically-engineered flex grooves) through the arch help ensure natural movement in the mid-foot as a runner transitions stride.
The NIKE free flyknit comes on the heels of decades of biomechanics research and design exploration with the intent of providing the best run possible. The breakthrough combination of a compressive NIKE flyknit upper with a highly flexible NIKE free midsole and outsole adds up to a running shoe that delivers a more natural ride, amplifying athletes’ ability to move quickly and comfortably over distance.
Ahhh, sneakers. For many, probably the first pair of shoes to ever shod our tiny baby feet.
But who knew that sneakers had quite the interesting history of its own? That this founding footwear was around for a century before people even started calling it “sneaker” (thanks to its creeper-friendly, quiet rubber sole). That it was James Dean who first wore sneakers for fashion, not function.
Apparently, the fashion-forward folk at SSENSE did.
by Katrina Tan via Trendland
When you are Nike, you just do it. There’s absolutely no point being timid or ordinary. You blaze trails, create trends, draw attention.
Here at Access, we are creating Nike Extreme experiences around the globe. Here are a few of our concepts in which we use the Nike singular swoosh power to create serious buzz. The kind of buzz that goes viral because people love it. Because they are having fun doing it.
This kind of concept/campaign ticks all the boxes. It creates a unique, fun offline experience and then shares it with the online world. You film it, and that becomes the TV ad; you photograph it and that becomes the print ad; and both are used in online and social network campaigns. Put all those together with individual participants’ own social network buzz and you have a run-away funfest across channels.
But it all starts with an offline experience that is big enough to create that initial pick-up spontaneously and authentically. It must be worth their while. Then people will talk about it online, bloggers will feature it, and the rest of media will cover it. When serious, authentic viral kicks in, it proves that consumers loved what you did and want to share it. That is worth more than any push campaign result because it has become THEIR experience.
We start with a swoosh-shaped Nike Extreme Swoosh Toboggan Ride – a toboggan slide shaped like the swoosh. Of course, the toboggans themselves are shaped like swooshes, too. You can try this at the coolest ski resorts of the world.
As it isn’t snowing everywhere, those more inclined to enjoy themselves on the beach get to try the Nike Extreme Swoosh Slide. A fun and bouncy inflatable megaslide in the shape of the swoosh, appearing at the world’s coolest beaches.
And who would want to remain bound to the ground? Not those who take off in the Nike Extreme Swoosh Hot Air Balloon. Flying over big cities, the Swoosh can be seen from miles around. When you’ve ticked off all three from your “Must-do Fun” list, you’ll probably be in the need of some new Nikes and you’ll certainly have something to talk about. – Bill Tikos
Diamond Supply Co. has announces its newest capsule collection in collaboration with Ibn Jasper, a member of DONDA, Kanye West’s new creative design team. As well Ibn is also West’s Personal Barber. The limited capsule collection features four key pieces, with the focus surrounding around the Jasper Shoe, a mocassin inspired sneaker complete with back zipper access, snake embossed leather and tassels with a durable skateboarding cup sole. The collection also includes a snapback cap and two t-shirts.
The Jasper Shoe will release in four colors – Diamond Blue, Grey, Black, and Red. Each pair will be limited to 100 pairs worldwide. The Diamond Blue and Grey pairs will be released exclusively at Diamond Supply Co. on 451 N. Fairfax in LA on Saturday 10/20 at 11AM PST, while the Black and Red will release at RSVP Gallery in Chicago on Sunday 10/21 at NOON CST.
The entire collection has been released in a limited amount on DiamondSupplyCo.com.